The project to redevelop the former Paradise Valley Mall is closing in on being completely leased, with several new announcements for the north Phoenix property.

RED Development announced Thursday seven new tenants had signed for the PV project, including first-to-market restaurants, upscale salons and a medical spa.

“Approaching 100% leased for the first phase of retail at PV is a significant milestone,” said Mike Ebert, managing partner at RED, in a press release.

Phoenix-based Upward Project is bringing its second location of Federal Pizza to the site in 2025. It marks the first time Upward is branching out with the Federal concept beyond it’s location in central Phoenix.

Also opening in 2025 is Hawaiian Bros Island Grill. The new location will feature the company’s coastal design and layout. The menu features island-inspired plate lunches with a choice of proteins, such as Huli Huli chicken, Honolulu chicken, or Luau pig, served with white rice and macaroni salad.

PV is also introducing two first-to-market restaurants slated to open fall 2024. California-founded TEN Sushi + Cocktail Bar will open its fourth national location at the site and another California-born concept, The Melt, also will be opening.

“With its location right in the heart of Phoenix and Scottsdale in one of the most vibrant new areas, it is a natural choice,” said Ralph Bower, CEO at The Melt, in a press release.

Also making its Arizona debut in the fall is Hammer & Nails, a luxury men’s grooming shop. Services will include haircuts, beard grooming, razor shaves, face treatments, waxing, men’s manicures and pedicures.

PV also will be home to European Wax Center. The new salon, opening in the fall, will offer a range of treatments centered around its proprietary waxing technique with services tailored to both men and women, including eyebrow shaping and tinting and full-body treatments.

SkinSpirit, a leading medical spa, will open its third Arizona location this fall at PV. The new clinic will feature eight service rooms.

“The demand for aesthetic services in the Southwest is booming with an educated, knowledgeable market of skincare-savvy consumers hungry for the latest treatments and services,” said Lynn Heublein, CEO and co-founder at SkinSpirit, in a press release. “This new location will enable us to continue bringing SkinSpirit’s top specialists and award-winning, personalized skincare services to new clientele.”

Spanning more than 100 acres, PV is a mixed-use development. The master plan for the project features dining, entertainment, retail, living and working experiences, which are linked to a more than three-acre, centrally located community open space with heavily landscaped multi-modal pathways.
The first phase includes the 400-residence multifamily community, AVE Paradise Valley. Fender Musical Instruments will also debut in a fully dedicated office building along with Whole Foods Market, Blanco Cocina + Cantina, Flower Child, Trevor’s Liquor, Sephora, Aveda, Wren House Brewing Co. and Frost Gelato.

Life Time will soon begin construction on its fully integrated concept consisting of an athletic country club and luxury-for-lease residences with an anticipated opening of 2026.