PHOENIX — Every two seconds, someone in the U.S. needs a blood donation, according to the American Red Cross.

The Southwest Arizona Chapter of the organization is running a campaign to encourage more Latinos in Arizona to donate blood.

The Southwest Arizona Chapter serves 1.4 million people across Pima, Santa Cruz, Cochise, Yuma, La Paz, Graham and Greenlee counties. The group’s”Los Donates” campaign, timed to coincide with Hispanic Heritage, seeks to inspire more Latinos in Arizona to donate blood and help meet the critical demand.

“Donating blood is one of the noblest acts a person can do,” said Edgar Olivo, CEO of the Red Cross of Arizona and New Mexico.

The initiative draws inspiration from the traditional Mexican card game lotería, similar to bingo. The donantes, or donors, featured on the Red Cross cards represent people who’ve won because they’ve donated a lifesaving necessity which is blood donations.

Around 60% of Latinos have Type O blood, according to the American Red Cross. Type O is vital: O-positive blood is the most common blood type, account for an estimated 37% of the world’s population. O-negative blood is a universal donor, meaning it can be donated to anyone regardless of blood type or phenotypes.

Latinos also make up 30.7% of Arizona’s population, showing a heightened need for a significant portion of people in the state.

Olivo emphasized how increasing the number of blood donors could help meet the needs of people outside urban areas.

“We know that the rural hospitals, the ones that are away from the metro Phoenix area, are the ones that need blood just as much as the metro hospitals as well,” Olivo said.

Ashley Mérida, chapter president of the National Association of Hispanic Nurses in Phoenix, says fighting misinformation is a challenge when it comes to encouraging new donors.

“I think a lot of Latinos have a lot of misinformation regarding the donation of blood,” Mérida said. “I’ve heard some people say that it can alter the DNA. It changes the DNA. I’ve heard people just say like they just really aren’t interested, or maybe it’s just the lack of time of getting to a blood drive.”

Arizona Gov. Katie Hobbs was at the Red Cross’ Hispanic Heritage Month Kick Off on Sept. 17 and encouraged all people to donate, regardless of blood type.

“Even if you don’t have Type O blood, your donation is invaluable,” Hobbs said. “So today, I’m encouraging all of you celebrating Hispanic Heritage Month to consider doing so by making a blood donation and encouraging your friends and family to do so as well.”

Hispanic heritage Month runs through Oct. 15. Anyone interested in donating blood or blood platelets can visit the American Red Cross website to find the nearest American Red Cross clinics and view available times to donate.