Blue Nile to unveil new store concept during Aug. 23 reopening

Blue Nile is set to reopen its jewelry showroom in Scottsdale Fashion Square’s newly renovated south wing with a new store concept on Friday, Aug 23.

The showroom’s new 1,200 square-foot space is Blue Nile’s only retail store in Arizona. It is located on the first floor of the south wing.

“Enhancing our retail offering remains a core element of the south wing redevelopment initiative,” said David Hyatt, general manager for Macerich. “We were thrilled to be Blue Nile’s original home in Arizona, and even more so to know that the unparalleled experience we offer Blue Nile’s loyal shoppers has earned their confidence in the creation of an all-new market-exclusive showroom.”

The showroom also features a series of private consultation rooms where clients can meet with a dedicated personal jeweler to view curated pieces before making a purchase.

“Our new showroom gives us the ability to take our clients on a journey to view engagement and bridal, luxury diamond jewelry and an expansive array of unique pieces that showcase our Blue Nile story,” said Joe Provenzo, showroom manager for Blue Nile Scottsdale Fashion Square.

For more information, visit fashionsquare.com or bluenile.com/blue-nile-experience.