The arts mean business. That is the message being delivered by West Valley Arts Council, which led efforts in data collection for the Arts & Economic Prosperity 6 (AEP6) study in partnership with Americans for the Arts.

As one of nearly 300 study partners across all 50 states plus the District of Columbia, WVAC worked with local nonprofit arts and culture organizations such as theater and dance companies, museums, festivals, and venues to collect detailed financial information and data on attendee spending and perception.

The recently published AEP6 study revealed insights into the impact of the nonprofit arts and culture sector in the West Valley, a press release notes.

In FY 2022/23, the sector generated $31.2 million in economic activity, supporting 553 jobs and providing $24.9 million in personal income to residents. Attendees at cultural events spent an average of $30.21 per person, contributing significantly to local commerce.

The arts attracted nonlocal visitors who spent an average of $36.95, highlighting their role in the visitor economy.

Overall the study emphasizes that investing in the arts is an investment in economic development, community retention, and cultural pride, the press release states.

“This study is a clear indicator that arts and culture organizations play a pivotal role in community development and vitality,” Michael Denson, WVAC executive director, stated. “Not only is there the business side of employing people locally, purchasing goods and services from local businesses, and helping drive tourism; additionally the study shows that arts and culture organizations contribute substantially to community pride and help establish the ‘cultural heartbeat’ of a community.”

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