MLB teams to have helmet ads in postseason featuring ostrich logo of German apparel company Strauss
Posted 9/13/24
Major League Baseball teams will have ads on their helmets during the postseason. MLB has reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the …
You must be a member to read this story.
Join our family of readers for as little as $5 per month and support local, unbiased journalism.
Current print subscribers can create a free account by clicking here
Otherwise, follow the link below to join.
To Our Valued Readers –
Visitors to our website will be limited to five stories per month unless they opt to subscribe. The five stories do not include our exclusive content written by our journalists.
For $6.99, less than 20 cents a day, digital subscribers will receive unlimited access to YourValley.net, including exclusive content from our newsroom and access to our Daily Independent e-edition.
Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else.
Your financial commitment will help to preserve the kind of honest journalism produced by our reporters and editors. We trust you agree that independent journalism is an essential component of our democracy. Please click here to subscribe.
Need to set up your free e-Newspaper all-access account? click here.
Non-subscribers
Click here to see your options for becoming a subscriber.
Register to comment
Click here create a free account for posting comments.
Note that free accounts do not include access to premium content on this site.
I am anchor
MLB teams to have helmet ads in postseason featuring ostrich logo of German apparel company Strauss
This image provided by Major League Baseball shows Strauss branded batting helmets taken at Major League Baseball Headquarters, Thursday, Sept. 12, 2024, in New York. (Mary DeCicco/Major League Baseball via AP)
Posted
NEW YORK (AP) — Major League Baseball teams will have advertising on their helmets during the postseason.
MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.
Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company's ostrich logo silhouetted by a red square, with an alternate color for red helmets.
Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025-27.
Engelbert Strauss GmbH & Co. KG was founded in 1948.
Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007. The NBA started selling sponsorship logos for the 2017-18 season, and the NHL launched helmet ads for the 2020-21 season and began jersey advertising the following season.
!role~Preview!mt~photo!fmt~JPEG%20Baseline)
