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I am anchor
BMW breaks ground in Glendale
Posted
By Bette Sharpe
Special To Independent Newsmedia
Glendale city officials joined with leaders of Visionary Automotive Group last Thursday to break ground on Glendale’s newest car dealership – Arrowhead BMW, near Loop 101 and Union Hills Drive.
Visionary Automotive Group will run the new $25 million dealership in Glendale, which will hire 150 to 200 employees and will be a full-service dealership offering sales, service, leasing and repair services when it opens in 10-12 months.
Mayor Jerry Weiers has some fun during Thursday’s groundbreaking, operating a CAT backhoe loader. [Bette Sharpe/Independent Newsmedia][/caption]Steve Bowers, Visionary Automotive Group opened the groundbreaking ceremony. In his remarks he said, “Today we are doing more than simply breaking ground on a new automotive dealership. We are proudly creating a special business. Arrowhead BMW will shatter typical traditional dealership experiences for the premium brand customer. Rethink everything you know about modern luxury buying experience. Arrowhead BMW is the new standard in the modern luxury car dealership.”
Mr. Bowers said Arrowhead BMW is committed to being transparent and “Arrowhead BMW understands the power of women, millennials and the Hispanic community welcoming all genders and ethnic backgrounds.”
“The Glendale store will be a model store in our network,” Greg Marks. Arrowhead BMW will be about 100,000 square feet and will offer a state-of-the-art repair facility and feature one of the largest indoor display of vehicles in the country.
Arrowhead BMW aims to changing the paradigm in auto sales, saying auto dealers must become relevant in a digital world. Arrowhead BMW plans to use technology to change the luxury car sales experience for its luxury retail customers.
Ms. Sharpe photographs and writes for Glendale Daily Planet. See more photos of this event at GlendaleDailyPlanet.com.
An artist’s rendering of the planned Arrowhead BMW building, projected to be completed in 10-12 months.