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Spring apparel collection launches at outdoor goods store REI
Courtesy ALWRLD
ALWRLD launches premium apparel collection for spring at REI Paradise Valley, 12634 N. Paradise Village Parkway W.
Posted
ALWRLD launches premium apparel collection at REI Paradise Valley as the brand continues national growth.
ALWRLD, the premier apparel brand for the dynamic life, is expanding its United States wholesale distribution partnership with REI, 12634 N. Paradise Village Parkway W, according to a press release. This location is in Phoenix, near the Town of Paradise Valley.
With just over a year since its inception, ALWRLD has established itself as a premium apparel brand which launched its spring collection at the REI Paradise Valley this week, marking the beginning between two businesses committed to providing customers with exceptional products and experiences.
REI, known for outdoor enthusiasts, has 181 locations nationwide. The partnership with ALWRLD comes at a time when REI is undergoing a strategic restructuring to enhance its bottom line while continuing to offer its customers top-tier products, the release stated.
ALWRLD’s ability to maintain sell-through at full price and its steady growth across the country make it an ideal addition to REI’s curated selection of premium brands, further elevating the retail experience for customers seeking high-quality, performance-driven apparel.
“This partnership marks a significant milestone in ALWRLD’s growth, expanding our reach to new retail locations and creating broader accessibility to our premium apparel,” Philip Pavkov, CEO of ALWRLD, said in the release. “REI’s commitment to quality, customer service and responsible paradigm aligns with our goal of providing our customers with an elevated product and principled enterprise.”
