New floor covering company serves Sun City area

With a decade of franchise experience before he was 30, Austin Walling is ready to blaze his own trail with his own franchise that serves the Northwest Valley area.

The business opened in mid-February and serves the communities of Sun City, Peoria, Surprise and Glendale. A Phoenix resident, Mr. Walling got his start in business in 2009 as a college sophomore when his parents bought an existing bathroom remodeling franchise in Tucson and Mr. Walling got involved as a sales representative. The family grew the business from $700,000 in annual revenue to $7 million and expanded operations to Las Vegas, Nevada, and El Paso, Texas.

Austin Walling with one of his company vehicles. Floor Coverings International serves the Northwest Valley area.

Mr. Walling, 29, earned an undergraduate degree from the University of Arizona.

Floor Coverings International representatives visit customers’ homes in a mobile flooring showroom stocked with thousands of flooring samples from top manufacturers.

“I learned a significant amount of valuable information and almost all of it is directly applicable to my new business,” Mr. Walling said. “The most important skill I learned was how to lead and drive a team to deliver excellent customer service. I’m confident I can do the exact same thing with Floor Coverings International.”

In Floor Coverings International, Mr. Walling found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations.

“I chose Floor Coverings International because of their strong corporate culture. I have never seen another franchise system that has such strong bonds between the teams,” Mr. Walling said. “I’m also confident this brand can become one of the largest flooring companies in the country. The market is so fragmented and Floor Coverings International has positioned itself to capitalize on that. I’m extremely excited and hopeful for the future of this company.”

Mr. Walling was vice president of sales, overseeing all revenue coming into his parent’s franchise, when he decided he wanted to build a company of his own. He even put together a six-month succession plan before leaving at the end of 2018.

Offering an unmatched selection of flooring products including carpet, hardwood, ceramic, tile and vinyl, as well as specialty products such as bamboo and slate, Floor Coverings International Northwest Phoenix also serves customers in Sun City, Peoria, Surprise and Glendale.

“Our systems and processes have been designed to deliver the absolute best customer experience possible and I believe we have a tremendous opportunity to take market share away from companies that are falling short on their promises,” Mr. Walling said.

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