Wilson: RCSC communication committee take on new ‘focus’ in Sun City

This year the Recreation Centers of Sun City Board of Directors repurposed one of our standing committees.

The Outreach and Communications Committee had reached a point where it was struggling to survive. The committee was renamed Communication Through Technology and it has been reborn.

The committee chair, Mike Ege, board member, came up with an idea of developing a video magazine. The committee will film a segment, which will then be sent to Joelyn Higgins, RCSC communications and marketing coordinator, for approval.  If she approves it then it will be passed onto RCSC senior management before being posted on the RCSC YouTube channel.

The video magazine, tentatively titled “Sun City AZ in Focus,” will tell stories. The history of Sun City as well as the present. It will also address issues the RCSC board is tackling. It will feature our recreation centers, golf courses, clubs and activities as well as other highlights throughout the community.

The committee is filled with some real talent for this idea to flourish and is being led by two RCSC board members, Vice President Mike Ege and director Rich Hoffer. Mike is currently working on his Associate of Science degree in film at Scottsdale Community College. Rich worked in radio and television for 25 years. He received his Bachelor of Science degree in communications from Ohio University. He worked as a booth announcer for a television station in Toledo, Ohio for 17 years. Since there are term limits on directors, I asked both of them what will they do with this endeavor when their terms on the board end. Both stressed they will stay on the committee and keep the ideas rolling.

The other committee members are also very talented and excited about this task. One member was featured in the Sun City AZ Discover video that was produced several years back and is well known to many for her involvement, including the Calligraphy Society and the Ukulele Club. Another member works in corporate marketing and also serves on the Long Range Planning Committee. Still another member describes himself as an amateur camera man but has proven himself to be very skilled at this hobby. The committee also has two members, a web designer and someone who is talented at scripting.  These committee members definitely fit the Sun City motto of “City of Volunteers.”

The committee also receives some outside help. John Wood, Camera Guild president, is allowing the committee to use the Camera Guild club room for filming. Mike Dvorak, RCSC camera man, suggested the video magazine title.

The first segment will feature the Grand Center Phase 1. This building opened last year but because of COVID-19 restrictions, many RCSC cardholders have not seen this building. The video will feature the four clubs that are currently housed here.

The committee hopes that this video magazine will help keep Sun City residents entertained and informed about the clubs and activities that cardholders may choose to join. It will also be a marketing tool to help attract others to the community in the future.

If you believe this is a committee you would like to work with, please call the RCSC Corporate Office at 623-561-4600.  This committee meets 9 a.m. the second Tuesday of the month.

Editor’s Note: Sue Wilson is Recreation Centers of Sun City board president for 2021.