Log in

Neighbors

Sun City residents could enjoy first-run movies

Community’s only theater offered entertainment

Posted 12/20/20

Sun City’s population had grown to more than 18,000 by 1971, and a fourth shopping center was started — the LaRonde Center, on the corner of Del Webb Boulevard and Talisman Drive.

You must be a member to read this story.

Join our family of readers for as little as $5 per month and support local, unbiased journalism.


Already have an account? Log in to continue.

Current print subscribers can create a free account by clicking here

Otherwise, follow the link below to join.

To Our Valued Readers –

Visitors to our website will be limited to five stories per month unless they opt to subscribe. The five stories do not include our exclusive content written by our journalists.

For $6.99, less than 20 cents a day, digital subscribers will receive unlimited access to YourValley.net, including exclusive content from our newsroom and access to our Daily Independent e-edition.

Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else.

Your financial commitment will help to preserve the kind of honest journalism produced by our reporters and editors. We trust you agree that independent journalism is an essential component of our democracy. Please click here to subscribe.

Sincerely,
Charlene Bisson, Publisher, Independent Newsmedia

Please log in to continue

Log in
I am anchor
Neighbors

Sun City residents could enjoy first-run movies

Community’s only theater offered entertainment

Posted

Sun City’s population had grown to more than 18,000 by 1971, and a fourth shopping center was started — the LaRonde Center, on the corner of Del Webb Boulevard and Talisman Drive.

Like the streets around it, the center was circular with Del Webb Boulevard slicing through the middle. Surveys of residents had showed a desire for a local movie theater, and this center would include Sun City’s first and only theater — the ALCO.

The Del Webb Development Company owned the building but leased the theater and parking spaces to a group of Phoenix-area investors. The 450-seat theater opened Jan. 12, 1972 with the film “Song of Norway.”

While the movie theater had been widely anticipated, it was lightly patronized. DEVCO tried to help keep it going by reducing the leasing fees, but the theater would always struggle.

A deal was worked out with the Boswell Memorial Hospital Auxiliary to sell books of tickets at a discount to help build attendance, as well as raise funds for the medical center. Sales through the auxiliary in 1978 accounted for more than 60% of the theater’s revenues, but nowhere near enough to achieve profitability.

Along the way theater management tried to broaden its appeal by offering some “R” and even “X-rated” films, but those were even less popular. A return to the “golden oldies,” like “Gone with the Wind,” spurred attendance for a while, but the popularity of television — and movies on TV for free — worked against the ALCO.

As a result, the investing group announced plans to close the theater at the end of its lease. This would be to DEVCO’s advantage as they had been leasing the space for a much lower rate than could be obtained from a commercial tenant.

Sun City Town Meeting Association members strongly protested the closure, and DEVCO’s John Meeker gave them the opportunity to show their support by providing a written promise to sell the number of tickets required for the theater to break even. They already had the hospital auxiliary’s support, and only needed to marshal their members to add to the number of tickets sold to meet that goal.

The theater stayed alive and in subsequent years was managed for a time by Blair Theatres, and then by United Artists Theatres. Oddly enough, the greatest success of the ALCO would come as a place to host community meetings. While residents didn’t turn out in great numbers for the latest Hollywood films, they filled the theater for public meetings of the SCHOA, Sun City Taxpayers and other civic organizations.

Meetings to discuss incorporation filled the theater to overflowing capacity. Church groups used the theater until their memberships grew to the point where they could build their own facilities.

But movie attendance continued to decline. An offer to turn the ALCO into a live theater fell through, and its last film, the police thriller “Q&A,” was shown Feb. 4, 1990. Fewer than 40 people paid the $2.50 to attend.

The building was soon converted to other commercial uses. The entire LaRonde Shopping Center was given a new façade a few years ago, but the curbside planter and two thin, twin pillars mark the ALCO’s location on the west side of

the center.

Today, the building is part of the Maxwell Group clinic and offices.

Editor’s Note: Mr. Allen is a local historian and author of the official history of Sun City West. He is a former president of the Del Webb Sun Cities Museum Board of Trustees.