The Surprise Kohl’s store at 14020 W. Bell Road is one of hundreds across the country celebrating the grand openings of Sephora at Kohl’s.
The Surprise location, as well as a store in Chandler, marked the openings June 22, becoming two of 400 new Sephora at Kohl’s shops that joined 200 existing ones nationally.
The two brands hope to team up for 850 total shops by 2023.
Sephora at Kohl’s also addeda six new brands to its beauty assortment this spring — Murad, Clarins, Jack Black, Living Proof, Versace and Voluspa.
“We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion,” said Doug Howe, Kohl’s chief merchandising officer said in a news release. “The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”
Sephora at Kohl’s features a 2,500 square foot, fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. There, Sephora-trained beauty advisors offer personalized beauty consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging or trending products.
Within all Sephora at Kohl’s locations, shoppers will find a carefully curated assortment of prestige makeup, skincare, hair and fragrance brands, including coveted beauty brands such as Rare Beauty, NARS, Charlotte Tilbury, Kiehl’s, Giorgio Armani, Olaplex, Clinique and Sephora Collection as well as innovations in clean beauty and self-care.
“Since our partnership with Kohl’s began, we’ve always had the intention to keep the Sephora at Kohl’s beauty assortment as relevant and similar to our freestanding Sephora stores as possible,” said Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer. “We want every customer who comes to Sephora at Kohl’s to be able to discover new brands and find their favorites, just like they do at our other Sephora stores.
“The additions of these new brands to Sephora at Kohl’s demonstrate how we are continuing to bolster the assortment to bring the best experience to all of our new and existing customers.”
Kohl’s has another Surprise location at 15357 W. Cactus Road.