Things To Do

Forty8 Live! to produce Surprise's Rib Fest

Newly branded company to make debut

Posted 1/19/22

HDE Agency has rebranded as Forty8 Live!

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Things To Do

Forty8 Live! to produce Surprise's Rib Fest

Newly branded company to make debut


HDE Agency has rebranded as Forty8 Live!

The company is co-producing the upcoming Great American BBQ Throwdown Rib Fest at Mark Coronado Park, 15960 N. Bullard Ave.

The company relaunched Jan. 1, serving Arizona and many cities across the U.S.

Forty8 Live! is nationally renowned as innovative event producers who create, book, produce and market memorable live entertainment experiences — from medium to large public concerts, festivals and themed special events to corporate events, civic celebrations and private concerts. 

Forty8 Live! is aiming to entertain consumers through the power of live entertainment, food and spirited beverages. 

“We aim to encompass all aspects of the event planning and execution process to ensure every event is captivating and memorable,” said Dave Horen, director of events at Forty8 Live!

Director of Partnerships Mike O’Donnell added: “We’re excited to bring these celebrations to the local communities, giving everyone the chance to step away from reality for a few hours and enjoy themselves. Our team keeps a pulse on the interests of each community and is excited to craft unique experiences that leave a positive mark not only on attendees, but the economy of the community at large.”

Beside the Surprise Rib Fest, confirmed dates and locations for various annual events include:

  • Southwest Cajun Festival (downtown Chandler in February)
  • KNIX BBQ & Beer Festival (Chandler in March)
  • Rockin’ Taco Street Festival (downtown Chandler in September)
  • Gilbert Oktoberfest (Gilbert Regional Park in October)

A portion of proceeds from many of Forty8 Live! events will be donated to Greater Cause Foundation.

The organization offers critical funding to a variety of Arizona causes including the Children’s Cancer Dream Network, Military Assistance Mission, 100 Club of Arizona, Salt River Wild Horse Management Group, Matthew’s Crossing Food Bank and Heidi’s Village.

Based in Arizona, Forty8 Live! is one of the largest producers of special events with an impressive roster of over a dozen signature annual events. 

For additional information and a complete list of services and current projects, visit or email


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