Arizona universities work to secure prospects for new esports programs

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PHOENIX — Schools take different approaches to recruit for their esports programs since there is no defined standard. Unlike traditional sports, esports didn’t exist 20 years ago.

For Arizona universities, their methods run the gamut.

GCU has a wide range of tools to bring in prospective esports athletes. The university has a state-of-the-art facility on campus stocked with top-of-the-line gaming computers and a stage that mimics national level tournaments use. The facility has been a huge asset for the recruitment process, said Albert Lee, GCU’s esports director.

“Very few schools have a facility of this caliber in North America and by having one we are establishing ourselves as a pioneer in collegiate esports,” Mr. Lee said. “This space is definitely a huge draw for students coming to GCU.”

Along with the facility, GCU also offers scholarships for their top players. Some of them recently placed fifth at the Overwatch Collegiate Championship, sponsored by ESPN and hosted in Austin, Texas, which can also be used to attract students.

GCU has the facility, scholarships, and the recent winning tradition that are vital to attracting traditional sports athletes. Despite this, attracting the best of the best is not what GCU is interested in. The program’s goal is to find everyone who is interested in esports, even if that means a player does not hope to go pro.

“Scholarships only draw out the top 1%. What about the 99% of people who just want to play casually?” Mr. Lee said. “We are trying to attract all students of all backgrounds and all skill levels, not just the top 1% or a select few.”

Some schools are not as fortunate as GCU, which is an anomaly in Arizona. Collegiate esports are still in its earliest stages, and few universities are as on board. Schools can still be successful without university support, however.

The University of Arizona and Arizona State University are proof that a university can have one of the top esports programs in the country without a facility, a director or scholarships. UArizona, without any institutional support, took home the 2018 Collegiate Rocket League national championship, and ASU is constantly at the top of national power rankings across multiple esports. A program can achieve greatness while just recruiting students already on campus, said Jake Matson, president of ASU Esports.

“I have a hard time recruiting because I can’t offer a player money to come play,” Mr. Matson said. “I kind of have to rely on the fact that there are 100,000 students that go to ASU. By theory of numbers, I’m going to get 12 players that are really good at Overwatch.”

ASU is also an anomaly, as one of the biggest universities in the world. As a result, the esports program has a massive pool of local talent. In addition, while ASU doesn’t have the bells and whistles that attract players to a school like GCU, the Sun Devils do have a history of winning they can rely upon.

“It’s hard looking at players and saying, ‘I can’t offer you money or provide you equipment,’” Mr. Matson said. “But I can tell them that my program is, bar none, one of the best.”

Meanwhile, though ASU and GCU have succeeded for different reasons, both leveraged the preexisting interest on their campus. For a new school, entering the esports game requires fostering that interest first.

That’s the situation that small Benedictine University, with a campus in Mesa, faces. Despite sharing many of the perks GCU offers, esports director Dan Artt said the goal of scholarships and practice facilities isn’t just to keep existing players around. Instead, they’re used to draw players to Benedictine in the first place.

“We are a smaller school,” Mr. Artt said. “Maybe we do have to offer an incentive to have students come here.”

Mr. Arrt’s recruiting plan is two-fold. His first goal is to tap into the school’s student body to find potential esports athletes who haven’t been discovered yet. The next step is to create relationships with high schools in the area to identify prospective team members and provide them a pathway to the program.

“Imagine being so talented in your high school career in esports that we can scout and size you up on paper,” Mr. Arrt said. “Maybe one day we are paying for students’ entire education through esports. That’s incredible.”

All of the tactics used at Benedictine, GCU and ASU all have different ways to approach recruitment, but leaders at each school said their hopes for collegiate esports are the same. They want the space to become big enough that they can someday recruit using the same methods as big universities do when pursuing talent for traditional sports programs.

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