Ville Houttu has made his mark as an Iron Man competitor, a dapper, pedal steel guitar-playing CEO of Vincit USA, who is also making his mark as newcomer to Scottsdale.

Recently acquiring VURIA, a company operating out of the Scottsdale Airpark for years, while he is new to the area, his track record of supporting communities is strong, according to a press release, noting how he looks forward to delving into the Scottsdale community.

Vincit, an international software development and design company, acquired VURIA, a website design and mobile app development firm based in Scottsdale, the release said.

The recent acquisition in Arizona, adds to a growing tech industry in the Valley and enhancing abilities to provide creative, cutting-edge digital and mobile services to customers in the southwest.

“The acquisition of VURIA’s business supports Vincit USA’s strategically aligned plan from both a geographic expansion and an offerings diversification perspective,” said Mr. Houttu in a prepared statement.

“With the VURIA team we have even better position to offer our clients world-class hosting, and e-commerce design and development services. We appreciate VURIA’s tremendous talent and their 20-year history in Scottsdale, Arizona. I’m excited to welcome the team to join Vincit USA as we ride the growing tech boom in Phoenix.”

Founded in 2007, Vincit is noted to have developed “top” innovative digital solutions and mobile apps for various clients, including Yamaha, Kellogg’s, GE, Nokia and more. The company employs more than 500 professionals across its sites in California, Finland and Switzerland, plus Arizona.

“Vincit has continued to invest in making humanized digital design and development the norm and together we will be able to provide customers in Arizona and the Southwest with first-class digital services on a larger scale,” said Martin Diamond, Vuria founder and president, in a prepared statement.

“Beyond the work, I am pleased our staff will join a company so focused on the well-being of any company’s greatest asset, its employees.”

Hailing from more than 5,000 miles away in Finland, Mr. Houttu, 43, was born in Tampere, Finland. He honed his business acumen with some “tech-forward companies” in the country while creating a company culture with Vincit, the release said.

Vincit is described as an innovative company that operates by a flat hierarchy, the release said, noting employees are frequently elevated to help with important company decisions. The company is nationally acclaimed for its progressive work culture and fostering a flat workplace hierarchy.

Honored as a Best Workplace for Innovators in 2020 by Fast Company, the company was named a 2021 Human Resources Tech Winner by TalentCulture, featured on Inc. Magazine’s Best Workplace list and included on Orange County Business Journal’s Best Places to Work list twice, noted the release.

Aside from professional accomplishments, Mr. Houttu is passionate about cycling and triathlon. He has competed in numerous Iron Man races and received honors as a 2018 All-American through USA Triathlon. When not on his bike, he is honing his skills as a pedal steel guitar player and already appeared on numerous songs streaming on Spotify, added the release.

Founded in 2001, VURIA is a privately held organization that designs and implements e-commerce and customer relationship management solutions for its customers, as well as websites and mobile applications.

Visit vincit.com.