Delta Dental of Arizona announced the promotion of Scottsdale resident Scott A. Pederson from vice president of marketing and communications to chief marketing officer.
You must be a member to read this story.
Join our family of readers for as little as $5 per month and support local, unbiased journalism.
Current print subscribers can create a free account by clicking here
Otherwise, follow the link below to join.
To Our Valued Readers –
Visitors to our website will be limited to five stories per month unless they opt to subscribe. The five stories do not include our exclusive content written by our journalists.
For $6.99, less than 20 cents a day, digital subscribers will receive unlimited access to YourValley.net, including exclusive content from our newsroom and access to our Daily Independent e-edition.
Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else.
Your financial commitment will help to preserve the kind of honest journalism produced by our reporters and editors. We trust you agree that independent journalism is an essential component of our democracy. Please click here to subscribe.
Delta Dental of Arizona announced the promotion of Scottsdale resident Scott A. Pederson from vice president of marketing and communications to chief marketing officer.
In this role, Mr. Pederson will continue to drive the company’s steady growth by building upon the strength of the Delta Dental brand, driving awareness to Delta Dental of Arizona, bringing value to all who interact with the brand, according to a press release.
As CMO, Mr. Pederson will bring a renewed focus to key marketing initiatives including highly targeted digital campaigns and content marketing.
“Since joining Delta Dental of Arizona, Scott has applied his depth and breadth of strategic marketing and business acumen to bear by rebalancing and redirecting our resources,” Delta Dental of Arizona CEO Allan Allford said in a prepared statement.
“He has brought a new level of marketing sophistication to the company worthy of the Delta Dental brand and has been recognized nationally as a proficient and talented resource. Our customers, our team and our brand could not be in better hands.”
Mr. Pederson joined the Delta Dental team in February of 2016. He brings more than 35 years of diverse, senior-level marketing, brand and communications experience at top Fortune 500 companies, including UnitedHealthcare, American Express, Best Buy and IBM to the chief marketing officer role.
“Every day, I’m thankful for the work I get to do to support Delta Dental of Arizona and our inspired mission to improve lives by promoting optimal oral health,” Mr. Pederson said in a prepared statement.
“I’m personally committed to expanding oral health coverage throughout the state and I’m looking forward to utilizing our marketing efforts to connect companies of all sizes with the right dental coverage plans and covering even more smiles in Arizona.”
As a native Minnesotan, Mr. Pederson says he thoroughly enjoys “shoveling the sunshine” here in the Valley. He is an avid hiker, who can be found on the trails with his Labrador Retriever, Walter.
