Arizona Broadway Theatre, 7701 W. Paradise Lane, Peoria, will support more than 1,500 organizations across the U.S. by lighting its building red to raise awareness of the live event industry’s financial plight as a result of COVID-19.
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Peoria theater to take part in live event industry’s ‘Red Alert’
ABT to glow red on Tuesday to raise awareness
Posted
The movement is to support ExtendPUA.org in their efforts towards continuation and extension of the Pandemic Unemployment Act to provide relief to those without work due to COVID-19.”
Arizona Broadway Theatre
TO OBSERVE
What: #RedAlertRESTART
When: 9 p.m.-midnight, Tuesday, Sept. 1
Where: Arizona Broadway Theatre, 7701 W. Paradise Lane, Peoria
Arizona Broadway Theatre 7701 W. Paradise Lane Peoria, AZ
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Arizona Broadway Theatre, 7701 W. Paradise Lane, Peoria, will support more than 1,500 organizations across the U.S. by lighting its building red to raise awareness of the live event industry’s financial plight as a result of COVID-19.
From 9 p.m. to midnight Tuesday, Sept. 1, the ABT building will be lit red as a show of solidarity, and the theater is inviting residents to drive by, take pictures or videos, and share them across social media using hashtags #WeMakeEvents #RedAlertRESTART and #ExtendPUA.
The goal, the theater says, is to raise public awareness that the live events industry is on “Red Alert” for its very survival, and to create congressional pressure to act.
“#WeMakeEvents #RedAlertRESTART and #ExtendPUA represent a major call to action, imploring the U.S. Congress to pass the RESTART Act (S.3814) as quickly as possible, offering economic relief to the Live Events industry, which has been shuttered since March, 2020,” ABT states in a news release. “Additionally, the movement is to support ExtendPUA.org in their efforts towards continuation and extension of the Pandemic Unemployment Act to provide relief to those without work due to COVID-19.”
The theater further states that the arts and cultural sector employs 5.1 million people and provides $877 billion value added to the U.S. economy. Due to COVID-19, the news release states, 62 percent of arts workers report that they are fully unemployed; 94 percent of arts workers report income loss; and, to date, the average arts worker reports $23,500 in lost revenue this year.
Arizona Broadway Theatre in March put its programming on indefinite hold.
Steve Stockmar has been with the Independent Newsmedia team since 2017. An NAU alum and Peoria resident, Steve’s community journalism pursuits focus mostly on arts & culture, education, and profiles of neighbors making a difference. In his spare time Steve plays in a vintage baseball league using uniforms and rules from the 1860s, and also acts (badly) in community theater. In addition, he has an unhealthy obsession with baseball and the Chicago Cubs.
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