Nonprofits

Valley Youth Theatre goes global with virtual telethon

Independent Newsmedia
Posted 8/13/20

Due to the COVID-19 pandemic, Valley Youth Theatre has replaced their annual fundraising gala with an eight-hour virtual telethon, The VYTal Affair-athon, to be streamed live on YouTube, Facebook and …

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Nonprofits

Valley Youth Theatre goes global with virtual telethon

Posted

Due to the COVID-19 pandemic, Valley Youth Theatre has replaced its annual fundraising gala with an eight-hour virtual telethon, The VYTal Affair-athon, to be streamed live on YouTube, Facebook and the theatre’s website.

It takes place 10 a.m.-6 p.m. Saturday, Aug. 22, with a goal to raise $250,000 to ensure the nonprofit theatre can continue to offer digital engagement for young performers, throughout the current crisis, and reopen with its signature fee-free acting structure and low-cost ticket pricing, once it is safe to do so.

Like all other arts organizations, VYT has been negatively impacted by COVID-19, having to cancel its last two shows of the 31st season and first two shows of the 32nd season — so far, according to a press release.

VYT also had to cancel its in-person performing arts camps and classes or replace them with significantly smaller online versions. Its 26th annual fundraising gala, VYTal Affair, also was canceled to accommodate social distancing and gathering size limitations, because it typically includes live entertainment, live and silent auctions, cocktails and donated food from Valley restaurants.

In an effort to help the theater raise money and give children the opportunity to perform, owners of a local full-service marketing company, Two:Second Media, owned by VYT parents Chris and Candace Weir, offered to produce a virtual telethon for VYT at no charge, the press release stated.

The theater recognized it as a way to replace VYTal Affair with something no other local company has done, an eight-hour Jerry-Lewis-style telethon featuring live and recorded performances by VYTKids, from around the world.

“I believe VYT has always been at the right place at the right time and that we can always find the silver lining in anything that might come our way, including this pandemic. Because of the kindness, goodness and wholesomeness of what we do, wonderful opportunities seem to present themselves to us,” said Producing Artistic Director Bobb Cooper. “Because we were able to positively impact the life of their child, these wonderful people offered to give us something we never dreamed of.”

Because of social distancing, most of the telethon will have been pre-recorded. It also will include live Zoom interviews with alumni, original songs written specifically for the event, virtual cast reunions, multi-track numbers and a few surprise guests. Each hour will be virtually hosted by a local Phoenix celebrity.

Committed so far are Yetta Gibson, Gina Salazar Hook, John Hook, Cory McClosky and Brad Perry.

VYTal Affair is not only VYT’s largest annual fundraiser, it also introduces all attendees to local young performers and the high-quality, professional productions that VYT presents, every season.

This year’s virtual format has the potential to reach a global audience, creating a first-time opportunity for young performers to receive exposure outside of Phoenix, because VYT’s performances aren’t permitted to be recorded or televised.

“For the first time ever, we will be able to showcase the incredible talent Phoenix has to offer, to people around the world,” said Mr. Cooper.

“We have performers from the age of nine to seasoned professionals who were in our shows in 1989. They include attorneys, police officers, professional cheerleaders and drag queens, Broadway performers, TV stars and even Academy Award winners. I’m really looking forward to the applause we won’t hear, but will be able to read in the comments, later.”

When asked what it’s been like working with former cast members, he replied, “I’ve shed so many tears of joy. Although I try to keep in contact, it’s been great reconnecting with folks from the past few decades. This has brought them many of them back to our theatre — and back to Phoenix.”

He added, “We sent everyone a survey asking them what VYT has meant in their lives and what it helped them learn, enjoy or overcome. Their responses have literally overwhelmed us. To hear the ways our theatre impacted their lives has been extraordinary. It’s the fuel that gets me through every day and why we’re going above and beyond to create something this town has never seen!”

Sponsors committed to date include Sanderson Lincoln and Clairvoyant, at the Choreographer level. At the Cast level are APS, Freeport-McMoRan, Valley Toyota Dealers, The Capital Group Cos. Charitable Foundation, Sherman and Howard, Lorna Pederson, KPMG, Hope and Jay Ozer, Gammage and Burnham, Edward Jones, Carstons Foundation and BOK Financial.

For information about sponsoring, donating or providing an in-kind gift to the telethon, go to www.vyt.com.

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