A little more than six months ago, a British mother and daughter, living in Paradise Valley, began a business named Honeysblooms that has now blossomed in the wake of a global pandemic.
Specializing in sustainable floral arrangements, they have been working overtime to make the graduation season memorable for the Class of 2020 despite traditional ceremonies and celebrations being temporarily altered and/or halted during mandated restrictions.
“Recently, we have been inundated with graduates,” said Honey Gould, co-founder of Honeysblooms, mentioning a 50% discount offered for graduate installations.
“Our phone hasn’t stopped ringing with parents wanting to safely celebrate their graduates’ achievements and mark the special day. We are delivering giant installations to backyards so that the graduates can take pictures and have something for their memory books.
We have also been delivering to front yards in order for friends and family to drive by and congratulate the graduates. All our installations are sanitized, we install in gloves and masks with no contact with the end user. Everything is organized digitally.”
Since October 2019, she and her daughter, Angel, have delivered installations outside of homes, surprising people with bespoke handmade creations including decorative lawn arrangements, custom-made to particular orders consisting of various colors, shapes, arrangements and more.
From life-sized five-foot letters and numbers to props, the arrangements are made for all occasions including graduations, weddings, Bar-mitzvahs, birthdays, anniversaries, parties or New Year’s events, whatever a client wants for a memorable visual constructed from silk flowers.
“Our installations are simply breathtaking and are already proving very successful especially as we are the only people in the state doing this,” said Honey Gould.
“Before this crisis we had, we were busy and had started to pick up business from event companies as well as direct rentals to the end user.”
However, like many small, new businesses, the sustainable floral designers had to figure out a way to stay a float during the pandemic.
“Now with social distancing and the inability to celebrate your special day in social settings, Honeysblooms is even more relevant. We all need some light, love and laughter during this uncertain time.
What better way than to have a surprise installation in your backyard or the backyard of your loved ones. During this challenging time, glimmers of celebration should be seized, and no birthdays should go unnoticed,” Honey Gould said.
She and her daughter have made their mark in creating the bespoke, handmade, life-sized floral installations with their European flare to make what they described as “fashionable” choices for local celebrations for all ages and demographics.
They even make sure all manufacturing and styling is created in Arizona.
“This company started by accident, Angel had shown me a picture of a floral 21 months before her birthday. I researched and researched and couldn’t find anyone in Arizona doing them,” said Honey Gould.
Although not an easy feat, she said she decided to make one for her daughter despite lots of trials and errors.
“I took it to the Scott Resort for her birthday celebrations and was approached by someone who wanted one for her friend’s 25th. Honeysblooms was born,” Honey Gould added.
Meanwhile, Angel who was 16 when the family emigrated, attends Barrett the Honors College at Arizona State University. She majors in justice studies.
Keen on design and fashion, and keeping up with the trends, she runs the Instagram account as well as advises on what the mother-daughter team should look for next.
The duo are not florists, “but dream catchers,” the mother said, noting her background in marketing management, advertising and event planning.
Their customers range from corporate clients to event and party planners and consumers direct, they said, noting how arrangements can be booked and delivered.
“We have taken appropriate precautions to maintain social distance and sanitize all our installations. There is no reason why you or your loved ones can’t still have a special day,” said Angel Gould.
“Let us work with you to create your perfect installations.”
From purchasing materials to serving customers, the mother and daughter built a company founded on exceptional quality and sustainability as the driving force behind their decisions and their bond.
“We absolutely love it in Arizona and are so proud of what we have achieved since October. The feedback has been exceptional. We like to treat each client as if they are our only one, uniquely like our installations,” added Honey Gould.