Due to economic impacts from COVID-19, such as closed retails stores, less retail foot traffic, and people carrying less cash and coins, The Salvation Army is at only 63 percent of its goal to raise $1.45 million in the Valley during the Red Kettle campaign.
“The need has never been greater, and we are at an important juncture in our Red Kettle Campaign,” said Major David Yardley, The Salvation Army Metro Phoenix program coordinator, “but we’ve witnessed extraordinary acts of kindness and giving during this challenging year, and The Salvation Army has many ways for those who can help to make a gift to aid the less fortunate people in our community.”
Donations can be made by:
Donations to the Red Kettle Campaign comprise 19 percent of gifts to The Salvation Army in the Valley for the entire year, helping assist more than 200,000 people annually, and 82 cents of every dollar donated to The Salvation Army goes directly to fund year-round local programs and services such as food for the hungry, clothing and shelter for the homeless, rent and utilities assistance, senior activity and outreach, adult rehabilitation, disaster and heat relief, and opportunities for underprivileged children.
The Salvation Army’s signature Red Kettle was introduced in San Francisco in 1891 to provide a free holiday dinner to the poor.